Slashing CPC by 43% and Accelerating Dealership Engagement
A regional auto dealership was overspending on ads and failing to engage digital leads fast enough. With ScaleFury's AI Sales Assistant and automated ad intelligence, they transformed their digital floorplan into a conversion engine.
The Challenge
The dealership was spending heavily on localized search and social ads to drive traffic to their vehicle detail pages. However, once a prospect submitted an inquiry, the sales team was too busy walking the lot to respond immediately. The lag in follow-up caused ad dollars to be wasted as leads grew cold.
The Solution
To stop the leak, the dealership implemented ScaleFury's AI Sales Assistant alongside our advertising optimization tools.
- Instant Follow-up: The AI Assistant immediately engaged every web lead via SMS and web chat.
- Dynamic Ad Budgeting: AI reallocated spend toward high-converting inventory dynamically.
- Automated Qualification: The AI asked qualifying questions about trade-ins and financing before handing off to human sales reps.
The Results
By combining smarter ad spend with immediate lead engagement, the dealership achieved a 43% reduction in Cost Per Click (CPC). Because leads were engaged within seconds, the showroom saw a 28% increase in booked test drives from digital channels.
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